PR vs advertising
Many who are unfamiliar with PR think it's fluffy and tacky, filled with parties and gimmicks. But most PR investment in the UK goes to communicating services to a very discerning public, and it's a...
View ArticlePublic relations: The importance of ideas
Reading through the many 'How To' PR guides on the Internet, you'd be forgiven for thinking that media relations is as simple as writing up your company news in a press release, and sending it to...
View ArticleDIY PR
Writing and distributing online press releases is a great way to attract potential customers to your website. This is because a matter of hours after you have distributed them across the internet, they...
View ArticleDavid working with Goliath
Imagine you are chief executive of a small quoted company and have just picked up a valuable contract from a well known FT-SE 100 company. You know it will make your shareholders and your rivals sit up...
View ArticleCompeting with the big boys
If you are not a well-known brand, it can be very difficult persuading potential clients and customers to use your company. After all, why would anyone want to use your product or services when there...
View ArticleWhen is the right time for PR?
Commercial success or failure can rest on the way a company is perceived. Effective public relations (PR) will increase the bottom line by generating direct sales. It will also add validity to a...
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